Agrotravel Fair 2013
We are pleased to inform you that the 5th International Rural Tourism and Agrotourism Fair AGROTRAVEL 2013 was held 5 – 7 April 2013 on the premises of Kielce Trade Fairs
Honoured Region – The Lubelskie Voivodeship
Honoured Country – Finland represented by the region of Central Finland
Fair event was accompanied by International Conference“Tourism infrastructure as a way to enrich the offer of rural areas”.
ABOUT THE FAIR
AGROTRAVEL Fair is the most important, specialised fair event in Poland, integrating tourism sector from rural areas of Europe. It is a meeting place for all enterpreneurs interested in development of rural areas by activating rural tourism and agrotourism.
Its idea is to highlight the role of rural tourism (including agrotourism) in transformation of rural areas and improvement of living and working conditions of its inhabitants, contributing to implementation of tourism investment projects generating new jobs and having positive impact on competitiveness and professional activity of the inhabitants of rural areas.
AGROTRAVEL Fair is an unique event, full of colours and scent, bringing back holiday at the countryside and childhood memories. This is also a place full of opportunities to relax and have fun, learn about folklore, customs, rituals and rural traditions and everyday life. These are also accompanied by promotion of local and regional cuisine products.
EXHIBITORS AND VISITORS
Fair is a great opportunity to present and promote holiday offer of rural areas and exchange experience among various entities active in the tourism sector in rural areas. Their characteristic feature is an opportunity to disseminate the multicultural offer of the European rural tourism and agrotourism in one place at one time.
Each year, almost 150 exhibitors from Poland and abroad gather in the fairground and exhibition centre. The majority of exhibitors represent regions, local activity groups and agrotourism associations which promote tourism value of the Polish and European countryside.
Almost 20-thousand visitors are both representatives of the sector and individuals looking for interesting way to spend their leisure time.
The fair is a unique opportunity for meeting international elites of rural tourism, looking for valuable partnership contracts and exchanging experience in development of rural tourism and agrotourism among all participants.
An extensive offer of accompanying events, i.e. conferences, training, workshops, oriented at different milieus (academia, counsellors, representatives of education, self-governments, entrepreneurs, tourism sector, representatives of local NGO initiatives) provides opportunities for exchange of experience and knowledge and shaping the development of rural tourism.
As every year, the fair is accompanied by:
- An international conference
- Theme workshops, including workshops for the youth
- Regional inns, a market of traditional products and a cultural scene for folk artists
- Competitions for visitors and exhibitors
- Press trip around the region
From the beginnings, AGROTRAVEL Fair has been accompanied by international conference, which every year focuses on different aspects of rural tourism thus contributing to its unique character.
In 2009 the conference’s subjects were the rural tourism market in Poland, development opportunities for rural areas and obstacles in its development. The issues discussed did not exhaust all the aspects of the development of rural areas, application of tourism functions or the whole complexity of the subject in general. That is why, in following years questions concerning adaptation of the rural tourism offer to market economy and commercialisation of rural tourism offer, financial conditions and cooperation at creating and distributing rural tourism products were discussed in the event. To sum it up, in 2011, while analysing the 20-year experiment in Polish rural tourism, a need was defined to determine mechanisms which would contribute to development of rural tourism and agrotourism at the national and international level. In 2012 special emphasis was put on development opportunities for rural tourism in Europe after 2013, and to the improvement of the qualitz of service provided in agrotourism. It was highlighted that tourism policy in rural areas should be fully consistent with the objectives, strategies and instruments of the Common Agricultural Policy and the Cohesion Policy. Opportunities for linking challenges for rural areas with the objectives of the new tourism policy were outlined in the Declaration concerning the mechanisms of support for rural tourism in the European Union under the 2014-. 2020 Financial Perspective.
The 2013 conference was focused on building the basis for integration of activities to shape the policy of rural tourism development as a sustainable and providing the expected outcomes to all the interested groups and, by means of the competitive advantage, improving the quality of living of the inhabitants of rural areas and attractiveness of these areas for tourism.