INTERNATIONAL CONFERENCE AND B2B MEETINGS
29 – 30 November 2019
Exhibition and Congress Centre KIELCE TRADE FAIRS
Kielce, ul. Zakładowa 1
29 November (the day before the expo commences) marks the beginning of the two-day popular science conference.: “A territorial brand – how to create, strengthen and promote it in order to benefit the business sector of tourism?”
Following many-year example, the conference offers an extremely interesting agenda and the best experts’ presentations galore. Therefore the conference participants find it a great opportunity to broaden knowledge and gain valuable experience. The expos offer also a chance to hold inspiring industry meetings and meet new, prospective business partners.
The best examples of how to develop and shape the domestic and foreign tourist destinations positive image will be presented in the course of the conference. Speakers will address the need to implement good practices for various Polish and foreign tourist brands’ creation and development, including experience utilisation for national, regional and local brands development.
The moderated discussion panels are designed to present various projects results, especially those related to local brands development. In addition to the topics discussed in the main part, today’s tourism and tourist promotion condition in each of the ten tourist destinations identified for the needs of the project will be addressed. The research conclusions relevant for local brands (quality of services, marketing activities efficiency, tourists’ perception) will be analysed.
The conference combined with the discussion panel and B2B meetings have been designed to develop model methods indefensible for strong tourism brands creation.
The organizers provide free of charge benefits:
– participation in the conference and B2B meetings
– package of materials
– visiting the 11th International Fair of Rural and Active Tourism AGROTRAVEL & ACTIVE LIFE
from 30 November to 1 December 2019
Organizers of the 11th International Fair of Rural and Active Tourism AGROTRAVEL & ACTIVE LIFE :
Marshal’s Office of Świętokrzyskie Voivodeship (Urząd Marszałkowski Województwa Świętokrzyskiego)
Kielce Trade Fairs (Targi Kielce)
Regional Tourism Organisation of Świętokrzyskie Voivodeship (Regionalna Organizacja Turystyczna Województwa Świętokrzyskiego)
The conferences and workshops organisation is co-financed from the state budget of the Ministry of Sport and Tourism as part of the project “Świętokrzyskie, a strong territorial brand – a series of analytical and development activities. Case study – Polish regional and local brands creation and enhancement.”